Bulgarian Summer Resort Albena Expects 20% More Germans

The Bulgarian Black Sea resort Albena is expecting a 20% increase of German tourists this summer, in comparison to last year.

Yovka Strashilova, Deputy Director in the Sales Department in the resort, said that last year the number of German tourists in Albena were 16% more than the previous year.

She has explained the increased interest with the advertising campaign, organized for the second consecutive year by Albena Jsc in cooperation with tour operators. In her opinion, the lower prices, compared to the years before the recession, are also attractive to German tourists.

Strashilova said she expected the number of Russian tourists to remain the same as last year, when it saw an increase of 30%. However, Romanian tourists might increase by 5%, she said, adding that their number went up by 3% last year.

"This summer, the resort is introducing its new system Dine around," Strashilova said.

The concept will allow tourists that are staying for at least 7 day in All Inclusive and Ultra All Inclusive hotels to be able to experience cuisines in different restaurants.

Albena's Director of Investor Relations, Petko Gerdzhikov, said that a total of BGN 3.8 M were invested in the resort last year. The expected investments for the new season are BGN 4.2 M.

Gerdzhikov has explained that the money have been used for reconstruction of the resort and improvement of the infrastructure.

He has also stated that according to the preliminary data, Albena ended 2010 with a profit of BGN 9.2 M.