The Media in Bulgaria
Television and radio
Bulgarian television began in 1959, and the state held a monopoly on radio from 1935 to 1989. Today the public broadcasters, Bulgarian National Television (BNT) and Bulgarian National Radio (BNR), compete with many private channels. The two leading private groups, Nova and bTV, are the main TV and online news sources and together take 92% of the advertising market.1,3
Television and radio are regulated by the Council for Electronic Media (CEM), which issues broadcasting licences under the Radio and Television Act of 1998.1
News agency, newspapers and online news
- BTA, the Bulgarian News Agency, is the public news agency. It was established in 1898 and serves all media in the country.
- 24 Chasa is still the leading print news source; Trud is another large daily.
- Dnevnik and Capital, both published by Economedia, are among the few quality outlets combining digital subscriptions with advertising, and are known for business and economic news.
- Print media have no legal restrictions. Online media are growing, and younger people increasingly get their news from TikTok and YouTube.
Source: Wikipedia: Mass media in Bulgaria; Reuters Institute Digital News Report 2025: Bulgaria1,3
Trust and press freedom
The Constitution guarantees freedom of speech. In practice, the media depend heavily on advertising, ownership is concentrated and not always transparent, and journalists report political and economic pressure, threats and lawsuits designed to silence them.1,2
Reporters Without Borders ranked Bulgaria 71st of 180 countries in its 2026 World Press Freedom Index, down from 70th in 2025. In the Reuters Institute’s 2025 survey, overall trust in news was 26%, and Bulgaria had the highest level of news avoidance of any country surveyed.2,3
Frequently Asked Questions
How concentrated is Bulgaria’s television advertising market?
Nova and bTV are Bulgaria’s two leading private television groups and together account for 92% of the advertising market. Public broadcasters Bulgarian National Television (BNT) and Bulgarian National Radio (BNR) also compete with private channels.
Are BNT and BNR trusted news brands in Bulgaria?
BNT and BNR remain Bulgaria’s most trusted news brands. The Reuters Institute’s 2025 survey found overall trust in news was 26%, while news avoidance was 63%, the highest level among countries surveyed.
What is Bulgaria’s press freedom ranking?
Bulgaria ranked 71st of 180 countries in the 2026 World Press Freedom Index, down from 70th in 2025. Journalists report political and economic pressure, threats and lawsuits designed to silence them.
How do people in Bulgaria get news, and do they pay for it online?
Television and online media are Bulgarians’ main news sources, while print is losing ground and younger people increasingly get news from TikTok and YouTube. In 2025, 9% paid for online news.
Who regulates television and radio broadcasting in Bulgaria?
The Council for Electronic Media (CEM) regulates television and radio in Bulgaria and issues broadcasting licences under the Radio and Television Act of 1998. Public broadcasters BNT and BNR compete with many private channels.
Sources
- Wikipedia: Mass media in Bulgaria
- Reporters Without Borders: Bulgaria
- Reuters Institute Digital News Report 2025: Bulgaria
Facts checked 13 October 2026. Prepared by InvestBulgaria for general information.