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About ALADIN Ltd
ALADIN Ltd was founded in 1991 by Aladin Harfan.
The new establishment was designed to function as a trade alliance, specializing in the distribution of audio- visual and household technologies.
Currently, through E-ELITE Ltd, ALADIN controls more than 20 representatives and stores all over the country.
In 1999, ALADIN Ltd strategically expanded its assets towards becoming an investment company. It launched many new services in industries such as real estate, manufacture and trade, health, fast- food chains, logistics and advertising.
In 2000, ALADIN Ltd commenced the production of Bulgarian trademark ELITE. The success of the brand is due to its high quality and reasonable prices of its products, which are primarily targeted for the mass consumer with middle and low income.
Today, ELITE is one of the most recognized brands for technical products on the Bulgarian market.