Property in Sunny Beach
Asking prices
| Apartment | Average asking price | € per m² | Listings |
|---|---|---|---|
| Studio (atelier) | €53,900 | 1,471 | about 183 |
| Studio (one room) | €55,999 | 1,442 | about 1,487 |
| One-bedroom (two rooms) | €84,900 | 1,333 | about 2,795 |
| Two-bedroom (three rooms) | €109,000 | 1,219 | about 1,163 |
| Larger apartments | €157,998 | 1,053 | about 72 |
Source: alo.bg: Average prices of apartments in Sunny Beach (27 September 2026, in Bulgarian)1
Average asking prices of apartments in Sunny Beach listed on alo.bg on 27 September 2026. Bulgarian listings count rooms, not bedrooms.1
The seaside resort market
- Price levels: quality apartments in well-maintained complexes in Sunny Beach, Nessebar and Sveti Vlas cost about €1,200 to €2,000 per m², and premium homes more; Sozopol averages €1,500 to €1,600.
- Sales: first-quarter 2026 sales in Bulgaria were about 15% lower than a year earlier, and up to 30% lower in Nessebar and Balchik.
- Demand: one-bedroom apartments in well-kept complexes with a pool, low or no maintenance fees and year-round use sell best; larger apartments are sought less.
- The complex matters: the specific building is often more important than the resort, and poorly maintained buildings lose buyers even at lower prices.
Source: Bulgarian Properties: The holiday property market in 2026 (25 June 2026)2
Maintenance fees
In gated complexes run by a management company, fees typically run €8 to €15 per m² a year before VAT, and buyers increasingly compare them before the price.3,2
Ask for the management contract, what it covers and the record of unpaid fees in the building before you sign.2
Renting to tourists
- Registration: an apartment let to tourists is a guest apartment under the Tourism Act and is registered with the mayor of the municipality before the first guest, for €10.23 per bed.
- Listing number: since 20 May 2026, every short-term rental listing in the EU carries a registration number.
- Guests and tourist tax: every arrival is entered in the national tourism information system, and a municipal tax is due on each night.
- Through the complex: if you lease the apartment to a management company that lets it, the operator owes the tourist tax.
Source: Melssa: Renting your Bulgarian flat to tourists, registration and tax (2026)4
Rental income is taxed at 10%; letting to tourists can fall under a different tax scheme from rent. See Rental Yields and Property Taxes.4
Frequently Asked Questions
How much does an apartment in Sunny Beach cost?
In September 2026, studios in Sunny Beach were listed at an average of about €56,000, one-bedroom apartments at about €85,000 and two-bedroom apartments at about €109,000.
What are maintenance fees in Sunny Beach?
In gated complexes run by a management company, fees typically run €8 to €15 per m² a year before VAT. Ask for the management contract and the record of unpaid fees before you buy.
Is the Sunny Beach property market falling?
Prices are stable or rising moderately, but sales are slower: first-quarter 2026 sales were about 15% lower nationally than a year earlier, and up to 30% lower in Nessebar.
Do I need to register a holiday rental in Sunny Beach?
Yes. An apartment let to tourists must be registered as a guest apartment with the municipality before the first guest, and every listing must show its registration number.
Sources
- alo.bg: Average prices of apartments in Sunny Beach (27 September 2026, in Bulgarian)
- Bulgarian Properties: The holiday property market in 2026 (25 June 2026)
- Melssa: Sunny Beach, Bulgaria, an honest guide (2026)
- Melssa: Renting your Bulgarian flat to tourists, registration and tax (2026)
Figures checked 15 October 2026. Prepared by InvestBulgaria for general information. It is not investment, tax or legal advice; please confirm details with a qualified adviser before acting.
